Anaxi and Caesars Sportsbook & Casino have announced that they have teamed up to provide an exceptional online gaming experience for players around the world.
Caesars Casino Library will be enhanced by world-class digital gaming content from Anaxi
Caesars Sportsbook & Casino is one of the most rapidly-growing iGaming companies in North America. It has an online casino presence across several states including New Jersey and Pennsylvania. Caesars will now have more online casino games to offer its customers, thanks to the new partnership with Anaxi.
Anaxi, Aristocrat’s brainchild, was officially launched at the G2E event in October 2022. It brings a wide range of top-quality digital and mobile products into the iGaming sector. Anaxi’s global content studios, and Customer Experience Solutions team (CXS), allow players to seamlessly connect from their mobile devices to casino floors, providing a seamless experience that showcases world-class content through one seamless experience. Cath Burns (EVP at Anaxi) commented on Caesars’ collaboration:
We are committed to providing both operator and guest entertainment experiences. These partnerships are the driving force behind industry innovation. This collaboration is exciting as Anaxi will bring iconic titles to Caesars.
Cath Burns, Executive Vice President at Anaxi
Matt Sunderland is the Senior Vice President of iGaming at Caesars Sportsbook & Casino. Aristocrat has a reputation for producing top-quality content and they are delighted to have Aristocrat’s most recent Anaxi game content in their platform. Sunderland believes this combination with Caesars’ innovative platform will give players the best experience in the industry.
Anaxi will launch a number of iconic Aristocrat titles at Caesars Sportsbook and casino in 2023. This will give players the opportunity to enjoy some of the most exciting online gaming experiences.
Aristocrat’s Anaxi Division Grows through Acquisitions and Partnerships
Aristocrat’s online RMG division was rebranded as Anaxi by Aristocrat, creating the third business unit in the Aristocrat Group. This change took place in October 2022. This move was in support of Aristocrat’s growth strategy which included the creation of an online RMG unit and exploring opportunities such as mergers and acquisitions.
Anaxi fulfilled that promise quickly with the acquisition Roxor Gaming. This provided Anaxi content publishing technology and remote server operations, thereby accelerating its growth in the iGaming sector. Aristocrat also signed an multiyear partnershipwith the NFL’s New England Patriots in order to increase its brand reach. It announced another milestone in February 2023, just a few days after Anaxi’s official launch: it signed a strategic partnershipwith BetMGM, a sports betting giant.
