MGM’s LeoVegas Group completed the acquisition of a major stake in Push Gaming, a games developer.
LeoVegas has not disclosed the financial details.
LeoVegas claims that the acquisition fits in with its strategy of expanding through investments in content creation and distribution. The company also claims that the acquisition expands their activities in the slots content sector, and strengthens their content production capability.
All Push Gaming employees have been confirmed to be retained by the group as part of this deal.
Push Gaming will continue to be an independent entity with its own management team. Winston Lee and James Marshal will continue to serve as the company’s chief operating officer (COO) and chief executive, respectively.
LeoVegas stated that Push Gaming’s impressive catalog of games, which includes fan favorites such as Razor Swarm, Wild Swarm, and Big Bamboo will increase the group’s exposure in the booming slots category, and add proprietary technologies vital for continued growth internationally.
As part of LeoVegas’ pride, the team of more than 100 employees will continue to develop high-quality games. These games will be made available by major operators around the world.
First major purchase since MGM deal
LeoVegas has made its first significant investment since became part of MGM Resorts last November.
Gary Fritz, president of MGM Resorts International Interactive, said that the acquisition will support the business in the digital gaming segment.
Fritz said that MGM’s goal to expand their digital gaming presence globally is in line with the acquisition.
BetMGM and LeoVegas launch in UK
This deal follows last month’s announcement by MGM that it had partnered up with LeoVegas in order to launch its BetMGM brand across the UK. It was notable that MGM chose not to partner up with Entain which owns BetMGM with MGM.
The new platform will use LeoVegas technology and platform. BetMGM’s international expansion strategy, as laid out by MGM Resorts and its joint-owners, is now underway.
BetMGM will introduce new features to its UK product, including frequent jackpots and rewards for loyalty. The new UK BetMGM offering will include exclusive slots and sports promotions.
LeoVegas is getting closer to a Dutch re-entry
LeoVegas announced in July that it will relaunch the online gambling industry in the Netherlands following the acquisition of a new license in the country.
The license will be valid for five years. The licence covers 21 Heads Up Limited, the online casino business of the operator and also applies to sports betting and live casino.
LeoVegas plans to launch its services in the United States during the second half this year.