Home In-Depth GiG announces the strategic acquisition of Casinomeister

GiG announces the strategic acquisition of Casinomeister

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Gaming Innovation Group has acquired the online forum and review site Casinomeister from PlayStation for EUR3.0m ($3.3m/PS2.6m).

GiG Media, who expects the Casinomeister deal to be completed this month, claims that the acquisition will immediately have a positive impact on the company’s finances. GiG Media says that this will continue to grow as the deal is fully integrated into its operations.

Casinomeister, as part of the GiG Media group, will operate its brand under the terms of the deal. GiG Media says that Casinomeister is active since more than 25 year, and the acquisition of Casinomeister will diversify their business.

GiG said it would leverage synergies that exist between GiG Media, Casinomeister and AskGamblers to achieve similar results as seen after the acquisition of AskGamblers.

In February 2023, the group acquired AskGamblers. KaFe Rocks was also purchased at the end last year. GiG Media says that by acquiring Casinomeister it is furthering its commitment to transparency and customer service in the igaming industry.

Casinomeister in capable hands

Jonas Warrer, CEO of GiG said: “Casinomeister’s dedication to fairness and support for the community perfectly aligns itself with our acquisition Askgamblers.com.”

Together, these platforms will increase our reach on the market and optimize the services that we offer to our community in terms of complaint resolution. This position us at the forefront for player advocacy.

Casinomeister’s founder Bryan Baily said: “This has always been my passion. It started as a website for fun in 1998, and it has grown into the business that we have today. After 26 years of building the business, it is time to hand over the reins to an energetic team that can take it forward.

I am trusting the best team to carry on the mission to promote fairness. “I have had a long relationship with GiG Media, and I’m confident they will continue to uphold the principles and values that Casinomeister represents. This transition should be smooth and ensure a bright future in the online gambling community.”

GIG expands its bow

This acquisition is yet another step forward for GiG. The group launched SweepX last week, an online social sweepstakes platform solution for the US.

SweepX combines GiG’s AI-assisted technology for content management with GiG’s dual-wallet store management to manage redemptions, prizes, and rewards.

A new set of binding terms relating to a partnership between Primero Games and Primero Games will accompany the launch. GiG is a partner in the expansion of the operator into the social sweepstakes market.

Primero Games is a developer of casino equipment and software for the gaming market. The company operates more than 50,000 machines in the US, and also owns UK retailer Storm Games and its content studio.

Split and succeed

In this context, the planned split of GiG’s business continues. This is expected to be completed by the third quarter, as stated by GiG’s chairman Petter Nylander in its first-quarter results published this month.

The split was announced in early 2018. GiG Media, Platform and Sportsbook will become independent businesses. GiG, which is still in the process of completing its work, reported Q1 as an overall business to enable comparisons between years.

The group’s revenue in the first quarter jumped by 27.5%, reaching a new record of EUR36.2m. GiG Media, Platform and Sportsbook accounted for EUR28.3m of this total.

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