Home Finance Dutch gaming sector reaches milestone of 1 million active gambling accounts

Dutch gaming sector reaches milestone of 1 million active gambling accounts

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In 2023, the Dutch gambling industry saw its growth slow down as the number of active online gaming accounts reached the million-mark for the first.

According to the sixth Kansspelautoriteit (KSA), monitoring report of Dutch online gambling, gross gaming revenues (GGRs) were EUR1,39bn in 2023.

The GGR was 28% higher than the period of 2022. The GGR has increased by just 1% in the past six months compared with the first half.

In 2023, the report showed that there were 1.1 millions active accounts. It was a 13% increase over 2022. In the same year, there were 970,000.

KSA estimate that a quarter of all accounts are played each month by 448,000 total players. Around 726,000 people were playing with licensed providers in the second half 2023. In the six months preceding this, approximately 5% (or 500,000) of Dutch adults gambled on-line.

According to the monitoring report, players have lost on average EUR958 in the second half of 2023. The average monthly loss is EUR160, which is slightly less than EUR170 during the first six months of 2023.

KSA has warned of the overrepresentation of young adults in Dutch gambling. The population aged 18-23 is 9.5%, yet they own 22% gambling accounts.

The KSA stated that “this percentage is virtually the same as the previous Monitoring Report, which means the number of players aged 18-24 hasn’t increased substantially in the last year.” The KSA said that “young adults are losing less money per month than older players: an average of EUR52.”

Dutch untargeted advertising ban makes little impact

This is the first published report since July 2023, when the untargeted advertisement ban came into force.

90 percent of all players gamble only on legal sites, which is higher than the target rate of 80 percent.

KSA stated: “The KSA report shows that there has been no noticeable decline in the advertising market since the ban.” The number of people visiting gambling sites who aren’t players, however, has dropped significantly. The advertising ban does not affect people who have already been playing.

KSA released its 2024 supervisory agenda in February. It outlined four key areas. In order to fulfill its “safe gaming” mission, the KSA will be increasing its protection for vulnerable players by preventing addiction.

In 2023 the country introduced a number of measures, such as a complete ban on advertising.

KSA also wants to fight illegal online gambling, and aims to have at least 90 percent of Dutch players gamble only with licensed providers.

Ismail Vali, Yield Sec’s chief executive officer in a December article published by iGB noted that the KSA’s approach to enforcement seemed to be lacking.

Derk Boswijk, of the Christian Democratic Appeal party (CDA), submitted a proposal in February to ban gambling advertisements completely. The attempt to ban untargeted advertisements beyond 2023 ultimately failed. However, the proposal reflected the growing concern about gambling harms among Dutch citizens.

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